Marcello

With 7+ years of experience in content creation, branding, and digital marketing, I specialise in crafting engaging, high-performing content that connects with audiences and drives results.

Armed with a BCom (Marketing Management) from Macquarie University, I approach every project with a strategic marketing mindset—ensuring content isn’t just visually appealing but built to convert. I’ve worked across industries including:

• Fashion & Lifestyle – Shooting runway shows and content for brands like STAX Activewear, contributing to a 34,000-follower increase on Instagram.
• Modular Buildings – Leading digital marketing and content creation for Modulate Group, overseeing website and social media revamps, designing marketing collateral, and developing SEO-driven content strategies.
• Hospitality & Retail – Managing digital content and branding for cafés, restaurants, and e-commerce brands, helping businesses build an authentic presence.
• Television & Entertainment – Capturing behind-the-scenes content for Netflix Australia (Heartbreak High), engaging audiences with social-first video content.
• Fitness & Wellness – Creating high-energy content for gyms and CrossFit competitions, boosting engagement through video marketing and social media campaigns.

I thrive in fast-paced, creative environments where strategy meets execution. Whether it’s scroll-stopping visuals, storytelling-driven campaigns, or data-backed digital strategies, I love turning ideas into real impact.